A complete HubSpot revenue operations setup, built from scratch
NexusRev is a fictional B2B SaaS company I created in a HubSpot demo environment, with sample contacts and deals, so I could build and test a full marketing-to-sales system end to end.
Leads come in through forms, get scored, move through lifecycle stages automatically, and are routed to sales. If a new MQL isn't contacted within 24 hours, a workflow marks the SLA as breached, alerts the owner and creates an urgent follow-up task.
10-minute screen-by-screen walkthrough of the NexusRev build. Also on Loom.
Key automations
WF1Contact form auto-response and routingWF2aForm submit moves the contact to LeadWF2bLead score of 40 or more moves the contact to MQLWF2cDiscovery call booked moves the contact to SQLWF2dDeal created moves the contact to OpportunityWF2eClosed won deal moves the contact to CustomerWF3aDisqualifies junk leads automaticallyWF4MQL SLA enforcement with breach alerts and tasks